L'ATELIER PAR YAO PHOTOGRAPHY

A PURE, GENTLE BUT FIRM DINING ATMOSPHERE
視覺概念
L'Atelier 是一間用料理訴說食物故事、用雙手打造味覺旅程的餐廳。主廚 Yao 將自身閱歷及對食材的見解,濃縮成道道精華與美好。帶著法式料理背景的氣質,食物出場的節奏安排地舒服適當,帶領用餐者體驗食材純粹、溫和但堅定的訊息。入口後的滋味並非第一時間爆發,而是慢速度地沈澱在味蕾、倘佯於口腹。不停止地探索、用自己的步調優雅創作,L'Atelier 用獨一無二的料理語言,演繹來自四季的自然風韻。
Background
L'Atelier is a restaurant that creates unique story and food journey through its cuisine. Chef Yao condenses his own experience and insights to brings out the essence and beauty of various ingredients. Inheriting the French catering culture, the rhythm of the food appearance is arranged comfortably and appropriately, leading the diners to experience a pure, gentle but firm dining atmosphere. The taste in mouth does not burst out immediately, but slowly settled in tongue then stay the aroma in the memory. Never stop exploring, L'Atelier interprets the natural charm from the four seasons by its extraordinary talent.
攝影企劃
呼應品牌標準字中 A 的橫切斜角,攝影採相同的方法,展現俐落、直接的餐桌畫面。光影以有趣的切割暗示料理的多樣性,用不同形狀的影子營造主角與燈場的情境,將目光聚焦在道道繽紛料理。大面積的暗角除了與食物形成強烈對比,同時希望用餐者專注在料理本身,屏除過多的道具或擺飾;僅使用布料、材質來襯托食材的原型,展現食物最真實的樣貌。
Design
Echoing the cross-cut oblique angle of the alphabet A, the photographer adopts the same method to show a neat and clear vibe of the dining table. The direct light and shadow hint at the diversity of the cuisine, and highlights the colorful ingredients. The large area of shadow not only forms a strong contrast with the food, but also guide the diners focus on food and ignore extra decorations. The photography scene only uses fabrics and several ingredients to set off the real look of food, showing the most authentic appearance of each cuisine.
  • Client
    L'Atelier par Yao
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
    Photography Proposal
  • Year
    Jun 2021
  • Art Director
    Leo Huang
  • Designers
    Leo Huang
    Wan Yu Cheng
  • Copywriting
    Vivia Wang
  • Typeface
    Bookman Old Style Pro
    Haarlemmer
    文鼎書林明體
  • Photography
    Andrew Kan
    陳雕刻處
  • Print
    永駿彩色印刷有限公司
  • Special Thanks
    千秋陶坊
    小陶藝家
    陳雕刻處
    自由鳥金工
    魂生製器
    采憶紙品