The package for Sunvirtue’s coffee beans unifies the three aspects of the brand, which are: sunlight, extraction and reliability. The estate is named after Apollo, the god of the sun. The intersecting line elements express the concept of extraction while also serve as a pattern device. The warm and rich colors combined with the rigid graphic shapes enhance the reliability of the brand. By thoroughly interpreting these three aspects of the brand in the package design, we were able to raise the value of the brand and increase sales.
Creative Direction / Leo Designer / Celine